NEHHDC operates the prestigious chain of Purbashree Emporiums, currently present in key metro and capital cities across India. These outlets serve as the most authentic gateway to crafts from all eight Northeastern states — Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura.
Key highlights:
- Exclusive platform for certified handloom and handicraft products
- Direct and assured market access for artisans and weavers
- Diverse product portfolio including Eri & Muga silk, bamboo crafts, woodwork, traditional jewelry, tribal textiles, natural fiber products, organic artefacts, etc.
- Regular cultural merchandising through exhibitions, seasonal product launches, and national-level fairs
- Focus on customer experience and heritage storytelling in retail environments
Impact: This vertical strengthens cultural branding, safeguards traditional, and provides artisans with a secure income model.
